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UNTAMED
SPORTS TV TO COVER SUPER CUP SEASON
Through
a new agreement brokered by Sopwith Motorsports Television
Productions, the Super
Cup Stock Car Series has enhanced its national television
coverage to include a new partnership with Untamed
Sports TV.
Untamed
Sports is designed to provide a gateway to those who enjoy outdoor
sports and activities. The powersports division of Untamed Sports'
programming already attracts enthusiasts of motorcycles and off-roading,
and will now expand to include America's top short track stock car
series.
"We're
looking at a combined audience of about 55 million homes," said
Sopwith CEO Stephen Cox. "We're really pleased with that. Super
Cup asked for slow, managed growth on a budget, and that's what
we're delivering. Untamed Sports is a big part of our overall media
plan which now consists of three networks and worldwide internet
distribution on demand. Untamed Sports has been great to work with
and we're delighted to bring Super Cup to their audience."
The
new arrangement will expand Super Cup's reach into markets such as
Raleigh, central Kentucky, Wichita, Birmingham, Las Vegas and more.
Beginning
the week of April 9, Untamed Sports TV will premier the Super Cup
Stock Car Series every Saturday at 8:00 pm Eastern.
The
full program rotation will include 6 airings per week on the
following schedule:
Mondays,
2:30 am
Tuesdays,
9:00 am and 4:00 pm
Thursdays,
11:30 am
Fridays,
4:30 pm
Saturdays,
8:00 pm
Super
Cup shows are 30 minutes in length and are sponsored by Cool
Shirt and Boschett
Timepieces.
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